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The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

A wrap up from the recent IAB UK Gaming Digital Upfronts 2024 event in London. Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, ...

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

In today's crowded media landscape, capturing consumer attention for your brand’s advertising is believed by many to be the ultimate game-changer. By earning eyeball time, our messages should make ...

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...

Campaigns that prioritise contextually relevant advertising to engage audiences are proving their value and, with two in three people in the UK claiming they are sports fans, the opportunity to engage ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

LEGO, the Danish toy manufacturer, has revamped its marketing mix modeling (MMM) approach in its ongoing effort to more thoroughly measure long-term brand impact. LEGO has developed a new measurement ...

This is the story of how Tourism Ireland (Tl) partnered with silver-screen colossi HBO and Paramount and ourvery own Channel 4 to drive hundreds of thousands of visitors to Northern Ireland (Nl), ...

Having successfully updated our long-term brand strategy in 2021, Dove had found a winning formula that was pushing the brand to new heights, while delivering record growth. In Reverse Selfie and ...

This article examines how Africa's digital engagement and influence on global trends offer brands significant opportunities to connect with consumers and create loyal customer bases. Let me paint a ...