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TAG Heuer Replaces Rolex as F1's Official Timekeeper

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TAG Heuer Returns as Official Timekeeper for Formula 1

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track

Tag Heuer replaces Rolex as official timekeeper of F1

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.

TAG Heuer's Grand Return to Formula 1

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.

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TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1.

TAG Heuer confirmed as Formula 1’s official timekeeper

Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.

TAG Heuer becomes official timekeeper of Formula 1

The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and Paddock Club activations.

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Formula One announces official 2025 Driver Race Numbers, know full list

Formula 1 drivers have used fixed race numbers, a change introduced to help fans easily recognize drivers on the track.

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Castore Partners With BWT Alpine Formula 1 Team as Official Outfitter

Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine ...

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Formula 1: Adidas Returns to F1 With Mercedes, Alpine Partner With Castore

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

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TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025

TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...

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F1 announces return of major brand ahead of new 2025 season

Formula 1 is celebrating the return of an iconic sponsorship to its partner portfolio ahead of the F1 2025 season. TAG Heuer ...

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Formula 1: Lewis Hamilton Speaks for the First Time as a Ferrari Driver

Lewis Hamilton has expressed his excitement ahead of his first season as a Ferrari driver in 2025 and will partner Charles ...

Hamilton shares 'POWERFUL' message in first official statement as Ferrari driver

Lewis Hamilton has released his first statement since officially becoming a Ferrari driver. The seven-time Formula 1 world ...

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