Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...