The rise of environmentally-conscious consumer behavior, particularly among Millennials and Generation Z, is a significant ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Get cozy during winter's worst with these picks from Calvin Klein, Tommy Hilfiger, Cole Haan and more, all $100 or less.

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

Industry leaders and experts break down the sports, athletes and events that present opportunities for fashion in the year ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Lewis Hamilton is widely regarded as one of the most accomplished drivers in Formula One history. He holds the record for the ...

Mercedes have announced an exciting new signing heading into the 2025 season. Whilst Lewis Hamilton's move to Ferrari in the ...

Mercedes has announced a landmark partnership with legendary German sportswear brand Adidas, beginning with the 2025 Formula ...

Mercedes have signed a sponsorship deal with Adidas which will see the global apparel giants supply the team’s kit in a multi ...

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will be the first time that Adidas will enter F1 as a clothing sponsor, joining ...

The move represents a first foray into Formula 1 for Adidas ...