Jaguar no longer wishes to compete with the German premium trio. The British brand is aiming higher, targeting Bentley and ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...