Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...
The fight’s promoter, Most Valuable Promotions, told CNBC it expects more than 70,000 people to attend the Friday night bout ...
Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.
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