Back when I worked at Vogue, the then-editor Alexandra Shulman tasked three stylists with styling one item in three different ...

Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

Primark fans are going crazy for a new set of Wicked-themed pyjamas that they "need" as the highly anticipated film ...

The retailer has teamed up with Dr Seuss for a festive collaboration featuring a menu specifically designed to appeal to fans ...

SHOPPERS are flocking to Primark to get their hands on this “very similar” Lush dupe. The sugar plum beauty product has been ...

There are some stunning things in Primark stores at the moment, and I'm loving the green and red aesthetics we're seeing ...

RITA Ora has launched a new collection in collaboration with Primark, and fashion fans are in a frenzy over one particular ...

With Asos, Primark, Zalando all updating over the last week, what do these results tell us about the wider fashion market ...

Primark shoppers are loving the 'statement' boots from Rita Ora's new collection, with a dazzling design similar to a more ...

The high street store has released a bright pink festive bath and body collection this Christmas that smells 'familiar' and ...

Watch this savvy shopper accessorise her home for just £10 with amazing Primark dupes of designer items. Alex Murphy, a ...

A limited-edition Grinch-themed menu is available at Primark Braehead. The retailer has teamed up with Dr Seuss for a festive collaboration featuring a menu specifically designed to appeal to fans of ...