The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...

A new chief marketer will preside over the number two soda brand nationally, as well as the rest of Keurig Dr Pepper’s U.S.

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...

After what the chain’s Chairman of the Board Scott Maw describes as a “thorough and rigorous external search process,” Chipotle Mexican Grill announced yesterday it has appointed Scott Boatwright as ...

Netflix says its global ad-supported platform in 12 countries has reached 70 million monthly active users. Currently, Netflix sees 50% of its new subscribers in those markets signing on to the new ...

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Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.

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Virgin Hotels uses colorful spots to highlight its year-round options. Joan Studios, part of Joan Creative, the brand's AOR, has created collage-style ads to remind consumers the holiday season ...

Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

Grist, a nonprofit media organization focused on climate change and other issues, has named its executive editor, Katherine Bagley, editor in chief as part of a restructuring. In addition, Grist has ...

McDonald's/Mets collab is a great case study of campaign that rises up authentically and unites us, regardless of the politics of the moment. Read the whole story ...